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Member Engagement / Strategic Marketing

Across all credit unions in Ireland, the credit union member covers all target markets, all age ranges, and all social and economic backgrounds. The credit union only exists to serve its members, not to profit from them. A good credit union marketing strategy brings all their marketing goals into one comprehensive marketing plan.

This overall strategy should focus on the right mix of strategies and tactics to achieve profit, sustain business, and help meet with the overall goals of the individual credit union.